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OVERVIEW

As a product developer and designer, I worked with a team to create and pitch a digital solution for the City of Mount Airy aimed at addressing gun violence in the community, specifically focusing on male students. I contributed by presenting a proposal that demonstrated thoughtful analysis and innovative strategies to tackle this complex issue, utilizing technology and data-driven insights. My role involved designing a web app system and crafting the overall user experience and visual design of the platform.

40px

Project Type

Mobile Web App

Duration

3 Months

Role

Product Developer + Designer

Team

1 Project Manager

1 Content Designer

THE PROBLEM

When presented with the project and its challenges, we identified public safety as a key opportunity for the City of Mount Airy, North Carolina. This focus allowed us to engage with the fire marshal, who shared insights into the current state of gun violence at that time:

32px

15,538

Total number of firearms recovered

5,060

Number of 18-25 year olds obtaining a weapon

722

Number people 16 and under who obtained a weapon

32px

This issue is critical as gun violence continues to surge at an alarming rate, raising deep concerns about the increasing involvement of youth in these incidents.

40px

The goal

The goal for the project was presented in this question:

32px

How might we reduce gun violence in the area to foster greater youth involvement in community programs and activities?

40px

The solution

CHANGE THE NARRATIVE! Increase the socioeconomic status of young MINORITY males from economically disadvantaged households by introducing them to pathways to success and higher-paying jobs/industries through an engaging program that will create a circular community.

40px

The outcome

23 Screen

We created 24 ​​screens that have been designed to make the expereince social, engaging, and rewarding.

Component Library

Milestones is designed using components and variants to make it reusable and easy to maintain.

200 Icon Set

200 icons were selected that meet all the needs of Milestone’s platform.

40px

Screens

Reflection

Pitching to stakeholders and working on the Milestones project was an incredibly rewarding experience. Presenting this product and idea to key decision-makers taught me what it means to be a business-centered designer. I gained invaluable insights into how to effectively sell a product and communicate its value. As the sole designer on the team, I negotiated with city officials and represented our product, which is now set to be developed as we continue with the product. This experience honed my skills and techniques, deepening my understanding of both design and business.

32px

Thank you for viewing!

Take a look at our pitch deck

Go through our tutorial app to see how it works

I help users and companies make a lasting impact by designing intuitive user experiences and visuals, driving engagement and

enhancing business outcomes.

Designer & Illustrator | © 2024 Brianna Odom | All Right Reserved.

OVERVIEW

As a product developer and designer, I worked with a team to create and pitch a digital solution for the City of Mount Airy aimed at addressing gun violence in the community, specifically focusing on male students. I contributed by presenting a proposal that demonstrated thoughtful analysis and innovative strategies to tackle this complex issue, utilizing technology and data-driven insights. My role involved designing a web app system and crafting the overall user experience and visual design of the platform.

40px

Project Type

Mobile Web App

Duration

3 Months

Role

Product Developer + Designer

Team

1 Project Manager

1 Content Designer

THE PROBLEM

When presented with the project and its challenges, we identified public safety as a key opportunity for the City of Mount Airy, North Carolina. This focus allowed us to engage with the fire marshal, who shared insights into the current state of gun violence at that time:

32px

15,538

Total number of firearms recovered

5,060

Number of 18-25 year olds obtaining a weapon

722

Number people 16 and under who obtained a weapon

32px

This issue is critical as gun violence continues to surge at an alarming rate, raising deep concerns about the increasing involvement of youth in these incidents.

40px

The goal

The goal for the project was presented in this question:

32px

How might we reduce gun violence in the area to foster greater youth involvement in community programs and activities?

40px

The solution

CHANGE THE NARRATIVE! Increase the socioeconomic status of young MINORITY males from economically disadvantaged households by introducing them to pathways to success and higher-paying jobs/industries through an engaging program that will create a circular community.

40px

The outcome

23 Screen

We created 24 ​​screens that have been designed to make the expereince social, engaging, and rewarding.

Component Library

Milestones is designed using components and variants to make it reusable and easy to maintain.

200 Icon Set

200 icons were selected that meet all the needs of Milestone’s platform.

40px

Brand

Typography

4.1

The primary standout font family for Izumi is Poppins, which exudes a modern and sleek vibe. This font will be utilized for titles and stationary items.


For subtitles and paragraphs, we'll utilize the Montserrat font family. This font offers enhanced readability while maintaining a modern and sleek vibe.

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()?

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()?

Poppins Display Light

Poppins Display Light

Poppins Display Light

Poppins Display Light

Poppins Display Light

Poppins Display Light

Our

Colors

The colors consists of Empower purple, Lightbulb, and Wise Red. These colors help embody the brand. Empower Purple serves as the primary standout color, easily recognizable when encountering the logo/brand.

Color - 01

Empower Purple

HEX

#511F59

Color - 02

Lightbulb

HEX

#FAB41E

Color - 03

Wise Red

HEX

#E00633

Brand

Iconography

The icons for the Milestone brand will utilizing the ideate icons. These icons helps bring the friendly approach for the brand and what we stand for.

Screens

Reflection

Pitching to stakeholders and working on the Milestones project was an incredibly rewarding experience. Presenting this product and idea to key decision-makers taught me what it means to be a business-centered designer. I gained invaluable insights into how to effectively sell a product and communicate its value. As the sole designer on the team, I negotiated with city officials and represented our product, which is now set to be developed as we continue with the product. This experience honed my skills and techniques, deepening my understanding of both design and business.

32px

Thank you for viewing!

Take a look at our pitch deck

Go through our tutorial app to see how it works

OVERVIEW

As a product developer and designer, I worked with a team to create and pitch a digital solution for the City of Mount Airy aimed at addressing gun violence in the community, specifically focusing on male students. I contributed by presenting a proposal that demonstrated thoughtful analysis and innovative strategies to tackle this complex issue, utilizing technology and data-driven insights. My role involved designing a web app system and crafting the overall user experience and visual design of the platform.

40px

Project Type

Mobile Web App

Duration

3 Months

Role

Product Developer + Designer

Team

1 Project Manager

1 Content Designer

THE PROBLEM

When presented with the project and its challenges, we identified public safety as a key opportunity for the City of Mount Airy, North Carolina. This focus allowed us to engage with the fire marshal, who shared insights into the current state of gun violence at that time:

32px

15,538

Total number of firearms recovered

5,060

Number of 18-25 year olds obtaining a weapon

722

Number people 16 and under who obtained a weapon

32px

This issue is critical as gun violence continues to surge at an alarming rate, raising deep concerns about the increasing involvement of youth in these incidents.

40px

The goal

The goal for the project was presented in this question:

32px

How might we reduce gun violence in the area to foster greater youth involvement in community programs and activities?

40px

The solution

CHANGE THE NARRATIVE! Increase the socioeconomic status of young MINORITY males from economically disadvantaged households by introducing them to pathways to success and higher-paying jobs/industries through an engaging program that will create a circular community.

40px

The outcome

23 Screen

We created 24 ​​screens that have been designed to make the expereince social, engaging, and rewarding.

Component Library

Milestones is designed using components and variants to make it reusable and easy to maintain.

200 Icon Set

200 icons were selected that meet all the needs of Milestone’s platform.

40px

Brand

Typography

4.1

The primary standout font family for Izumi is Poppins, which exudes a modern and sleek vibe. This font will be utilized for titles and stationary items.


For subtitles and paragraphs, we'll utilize the Montserrat font family. This font offers enhanced readability while maintaining a modern and sleek vibe.

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()?

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()?

Poppins Display Light

Poppins Display Light

Poppins Display Light

Poppins Display Light

Poppins Display Light

Poppins Display Light

Our

Colors.

3.1

The colors consists of Empower purple, Lightbulb, and Wise Red. These colors help embody the brand. Empower Purple serves as the primary standout color, easily recognizable when encountering the logo/brand.

Color - 01

Empower Purple

HEX

#511F59

Color - 02

Lightbulb

HEX

#FAB41E

Color - 03

Wise Red

HEX

#E00633

Brand

Iconography

The icons for the Milestone brand will utilizing the ideate icons. These icons helps bring the friendly approach for the brand and what we stand for.

Screens

Reflection

Pitching to stakeholders and working on the Milestones project was an incredibly rewarding experience. Presenting this product and idea to key decision-makers taught me what it means to be a business-centered designer. I gained invaluable insights into how to effectively sell a product and communicate its value. As the sole designer on the team, I negotiated with city officials and represented our product, which is now set to be developed as we continue with the product. This experience honed my skills and techniques, deepening my understanding of both design and business.

32px

Thank you for viewing!

Take a look at our pitch deck

Go through our tutorial app to see how it works

I help users and companies make a lasting impact by designing intuitive user experiences and visuals, driving engagement and

enhancing business outcomes.

Designer & Illustrator | © 2024 Brianna Odom | All Right Reserved.

I help users and companies make a lasting impact by designing intuitive user experiences and visuals, driving engagement and

enhancing business outcomes.

Designer & Illustrator | © 2024 Brianna Odom | All Right Reserved.

OVERVIEW

As a product developer and designer, I worked with a team to create and pitch a digital solution for the City of Mount Airy aimed at addressing gun violence in the community, specifically focusing on male students. I contributed by presenting a proposal that demonstrated thoughtful analysis and innovative strategies to tackle this complex issue, utilizing technology and data-driven insights. My role involved designing a web app system and crafting the overall user experience and visual design of the platform.

40px

Project Type

Mobile Web App

Duration

3 Months

Role

Product Developer + Designer

Team

1 Project Manager

1 Content Designer

THE PROBLEM

When presented with the project and its challenges, we identified public safety as a key opportunity for the City of Mount Airy, North Carolina. This focus allowed us to engage with the fire marshal, who shared insights into the current state of gun violence at that time:

32px

15,538

Total number of firearms recovered

5,060

Number of 18-25 year olds obtaining a weapon

722

Number people 16 and under who obtained a weapon

32px

This issue is critical as gun violence continues to surge at an alarming rate, raising deep concerns about the increasing involvement of youth in these incidents.

40px

The goal

The goal for the project was presented in this question:

32px

How might we reduce gun violence in the area to foster greater youth involvement in community programs and activities?

40px

The solution

CHANGE THE NARRATIVE! Increase the socioeconomic status of young MINORITY males from economically disadvantaged households by introducing them to pathways to success and higher-paying jobs/industries through an engaging program that will create a circular community.

40px

The outcome

23 Screen

We created 24 ​​screens that have been designed to make the expereince social, engaging, and rewarding.

Component Library

Milestones is designed using components and variants to make it reusable and easy to maintain.

200 Icon Set

200 icons were selected that meet all the needs of Milestone’s platform.

40px

4.1

Brand

Typography

The primary standout font family for Izumi is Poppins, which exudes a modern and sleek vibe. This font will be utilized for titles and stationary items.


For subtitles and paragraphs, we'll utilize the Montserrat font family. This font offers enhanced readability while maintaining a modern and sleek vibe.

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()?

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()?

Poppins

Poppins

Poppins

Poppins

Poppins

Poppins

Our

Colors

The colors consists of Empower purple, Lightbulb, and Wise Red. These colors help embody the brand. Empower Purple serves as the primary standout color, easily recognizable when encountering the logo/brand.

Color - 01

Empower Purple

HEX

#511F59

Color - 02

Lightbulb

HEX

#FAB41E

Color - 03

Wise Red

HEX

#E00633

Brand

Iconography

The icons for the Milestone brand will utilizing the ideate icons. These icons helps bring the friendly approach for the brand and what we stand for.

Screens

Reflection

Pitching to stakeholders and working on the Milestones project was an incredibly rewarding experience. Presenting this product and idea to key decision-makers taught me what it means to be a business-centered designer. I gained invaluable insights into how to effectively sell a product and communicate its value. As the sole designer on the team, I negotiated with city officials and represented our product, which is now set to be developed as we continue with the product. This experience honed my skills and techniques, deepening my understanding of both design and business.

32px

Thank you for viewing!

Take a look at our pitch deck

Go through our tutorial app to see how it works

I help users and companies make a lasting impact by designing intuitive user experiences and visuals, driving engagement and

enhancing business outcomes.

Designer & Illustrator | © 2024 Brianna Odom | All Right Reserved.